For decades, manufacturers have made significant investments in systems and processes to drive internal efficiencies and cost reduction, especially around the design and production of products. However, businesses are finding it difficult to differentiate themselves from their competitors on the basis of product alone. It is now the experience a manufacturer provides to its customers and partners that provides market differentiation. And that experience is increasingly digital-first. That’s because business buyers have come to expect the same conveniences and personalization at work as they enjoy while shopping in their personal life. Recent statistics from 2025 show that over 68% of manufacturing executives now prioritize the overall customer and partner experience over traditional cost-centric approaches.
But how do you take the concept of modernizing the customer and partner experience from a big idea into something you can really implement for your business?
Newer companies may lack the resources to build out a solution from scratch. Larger firms often struggle bringing together disparate legacy systems from across departments and divisions. Everyone is challenged by staffing shortages and concerned about adding new responsibilities to already overtaxed employees.
The solution for many clients is Commerce Cloud for Manufacturing
Salesforce brings together all your data and enables unified digital experiences across your value chain. It’s a platform that provides a 360-degree view of your business, customers, and partners, so you can quickly adapt to change, make data-driven decisions, and improve operational efficiency. Salesforce offers enterprise integration capabilities that can unlock data from legacy systems and make it available to all platform applications that need it, as well as to analytics and AI solutions. This creates a single source of truth. Once this is established, you can add business applications that deliver job role or function-specific capabilities. When everyone has the data, workflow, and applications they need to be successful, your business can differentiate on the customer and partner experience you provide.
With Commerce Cloud for Manufacturing, you can:
Modernize commercial operations by updating your internal sales opportunity management processes from lead management through intelligent quoting. Salesforce can also help you manage your recurring, run-rate business throughout the business lifecycle with features like sales agreement management and account-based forecasting. Plus, you can enable self-service ordering for direct customers and channel partners through an eCommerce capability—all with a unified digital experience.
Simplify partner engagement with visibility into orders, service cases, sales agreements, and rebates. Partners can even collaborate with you around demand forecasting. You can enhance your channel partner relationships and engagement throughout the partnership lifecycle, from onboarding through service case management. Salesforce can help you create and manage rebate and loyalty programs, and extend CPQ and eCommerce directly to your channel partners. This can streamline processes and improve deal win rates. This is why many enterprises actively search for a reliable Salesforce commerce cloud implementation partner or SFCC partner to support these initiatives.
Transform the service experience by enabling faster and smarter service optimized from the contact center through field service to the end-customer. The Commerce Cloud for Manufacturing platform can form the foundation on which you create new service businesses, turning service from a cost center into a revenue center.
More reasons manufacturing businesses are moving to Commerce Cloud
Ease of deployment: Salesforce is renowned for its user-friendly, low- or no-code customization options. Whether you’re looking to build custom applications or explore the thousands of pre-built apps available from Salesforce commerce cloud partners, the platform scales with your business needs. This ease of deployment means you can implement powerful solutions without burdening your IT team—ideal for companies seeking Salesforce commerce cloud consulting services.
Intuitive user experience: One of the standout features of Commerce Cloud for Manufacturing is its simplicity. Its interface is designed with the end-user in mind, allowing even non-technical employees to navigate the system effortlessly. Training is further simplified through Trailhead, Salesforce’s learning platform, which empowers your staff to reskill and grow, whether you’re engaging Salesforce commerce cloud developers or collaborating with SFCC consulting experts.
Speed, agility, and scale: In a fast-paced market, flexibility is key. Salesforce solutions allow businesses to adapt quickly to market changes and innovate without delay. Whether it’s for rapid prototyping or scaling new digital initiatives, the platform’s agility ensures you’re always ahead of the curve.
Headless architecture: With its headless progressive web app (PWA) kit and managed runtime, Salesforce Commerce Cloud separates the front-end experience from back-end processes. This headless architecture not only provides a smoother, more agile customer interface but also reduces the total cost of ownership. It empowers your enterprise to innovate at a faster pace, positioning you as a leader among salesforce commerce cloud consultants and salesforce commerce cloud integration specialists.
The benefits of Commerce Cloud for manufacturing
- Unified digital experience: A single platform unifies sales, service, and partner engagement, providing a consistent experience for every user.
- Operational efficiency: Streamline processes across departments, reducing manual tasks and freeing up resources for innovation.
- Enhanced analytics: Gain deeper insights into sales trends, customer behavior, and operational performance, helping you make data-driven decisions.
- Cost reduction: Integrate legacy systems and reduce the complexity of IT infrastructure, lowering both operational and maintenance costs.
- Improved agility: Quickly adapt to market changes with flexible, scalable solutions that support rapid growth and innovation.
- Better collaboration: Enable cross-departmental and cross-partner collaboration with tools that facilitate real-time communication and streamlined workflows.
Use cases of Commerce Cloud in manufacturing
- Digital self-service portals: Manufacturers can set up custom storefronts that allow direct customers and channel partners to place orders, access product information, and manage service requests—all without traditional delays.
- Integrated partner ecosystems: Through a dedicated partner portal, businesses can provide real-time order tracking, service case management, and even collaborative forecasting. This integration streamlines processes, ensuring partners feel connected and informed.
- End-to-end lifecycle management: From initial lead capture to after-sales service, Commerce Cloud handles the entire customer journey. This holistic approach enhances customer satisfaction and drives repeat business, turning every interaction into an opportunity for growth.
- Service automation: Imagine a scenario where a field service team is dispatched automatically following a service request. With Commerce Cloud’s integrated capabilities, manufacturers can automate such processes, reducing downtime and increasing customer trust.
Example in action:
A global manufacturing firm recently leveraged Commerce Cloud to revamp its ordering process. By integrating CPQ and eCommerce into a single platform, they achieved a 40% reduction in order processing time and significantly boosted customer satisfaction. This success story is echoed by many who have embraced Salesforce commerce cloud development and SFCC integration for streamlined operations.
Salesforce is not only about happier customers and partners
In today’s era of great migration and mass resignations, employee satisfaction is more critical than ever. When people feel undervalued or overwhelmed by repetitive tasks, they’re more likely to leave. Commerce Cloud for Manufacturing not only improves customer interactions but also transforms the employee experience. By automating mundane tasks and offering intuitive interfaces, the platform empowers your workforce to focus on strategic initiatives. This leads to enhanced collaboration, job satisfaction, and overall productivity—key reasons why smart companies choose to hire Salesforce Commerce Cloud developers and work with a trusted Salesforce commerce cloud agency.
The bottom line
Manufacturing is evolving, and so are the expectations of customers, partners, and employees. With the digital transformation taking center stage, adopting a robust platform like Salesforce Commerce Cloud isn’t just an option—it’s a necessity. From streamlined operations and enhanced partner engagement to transforming service delivery and improving employee experiences, Commerce Cloud for Manufacturing offers a comprehensive solution that addresses every facet of modern business challenges.
How to get started
If you’re ready to take your manufacturing operations to the next level, consider partnering with Ranosys. As a recognized Salesforce commerce cloud consulting firm and Salesforce commerce cloud implementation partner, Ranosys offers end-to-end SFCC consulting and salesforce commerce cloud services that are tailored to your unique needs. Their team of experts—ranging from seasoned Salesforce commerce cloud developers to strategic SFCC partners—is dedicated to helping you unlock the full potential of your digital transformation journey.
Contact Ranosys today to learn more about how you can implement salesforce commerce cloud solutions and stay ahead in a rapidly changing market.
