In the hyper-competitive digital commerce landscape, high-growth business organizations are constantly under intense pressure to provide top-notch performance, agility, and seamless shopping experiences on every device, channel, and geography. But the catch here is that most legacy and enterprise-class eCommerce platforms, as high-priced and seemingly durable as they are, are unable to keep up with high customer expectations.
According to the recent Storeleads report from 2024, Shopify Plus is experiencing a notable shift, with more merchants migrating to it than any other platform—15 times more, in fact! Why is that? Simply put, today’s merchants are on the lookout for speed, scalability, and global readiness, and all of that without breaking the bank, even during peak traffic times.
Shopify Plus truly stands out as the go-to e-commerce growth engine for ambitious brands. With over $1.1 billion invested in research and development and support from more than 10,000 global businesses, it’s becoming the preferred choice for high-growth enterprises grappling with challenges like scalability, complexity, and ever-increasing customer expectations.
The growth headwinds facing modern enterprises
As ambitious brands strive to expand quickly across various markets and channels, they run into a growing list of obstacles that can slow down their growth and make it less sustainable. Here are some of the most common—and costly—challenges they face:
1. Rising platform and maintenance costs
Legacy enterprise eCommerce platforms tend to have high licensing costs, back-end charges for feature add-ons, and high infrastructure demands. In addition, IT teams dedicate a lot of time to platform maintenance, security patches, and version upgrades, while companies should have been allocating those budgets toward growth and innovation.
2. Slow time-to-market
Legacy systems are rigid and complicated, and it takes significant development efforts to roll out new features, campaigns, or storefront updates. This hinders your capacity to react to quick-moving market trends, customer behavior, and competitor moves. For high-growth businesses, the inability to quickly pivot can translate to lost revenue opportunities.
3. Inconsistent customer experience across channels
Customers today demand a cohesive and smooth experience across physical and digital touchpoints. But many businesses find it difficult to provide consistent inventory, pricing, and promotions on their website, mobile apps, stores, and marketplaces. Disjointed systems provide a poor basis for personalization, loyalty programs that appear fragmented, and even frustrated customers.
4. Scaling internationally is complex and costly
International expansion introduces new revenue streams but also intricacies around currencies, languages, tax compliance, shipping laws, and localization. Without a platform that can automate and streamline cross-border trade, businesses tend to experience growing operational overhead and longer expansion timelines.
5. Inability to handle high traffic and peak sales events
Flash sales, product launches, and BFCM-scale events can bring down systems that are not scaled for it. Businesses require high availability, fast elasticity, and infrastructure hardness to hold up while traffic is spiking. Anything short results in missed sales, lost carts, and damage to the brand.
6. Lack of flexibility in integrations and ecosystem
Businesses rely on a mix of tools—ERPs, CRMs, OMSs, PIMs, analytics platforms, and so on. Most legacy systems make it cumbersome or expensive to integrate with third-party applications or, worse still, compel businesses into closed systems that don’t keep pace with contemporary requirements. The absence of composability limits agility.
7. Cumbersome product and catalog management
For companies with thousands of SKUs, handling products, variants, categories, and promotions can be a bottleneck. Outdated interfaces, restrictive bulk-edit features, and labor-intensive updates slow merchandising efficiency and make new product launches slower and riskier.
8. Lack of built-in automation and personalization
Businesses nowadays are running in real time. They require smart automation for activities such as inventory alerts, personalization campaigns, and fraud detection. These capabilities are generally unavailable on traditional platforms, prompting brands to invest in third-party tools that add cost and complexity.
9. Operational silos between B2B, B2C, and retail
Most high-growth brands execute multiple business models. But handling B2B pricing, DTC fulfillment, and retail inventory in individual systems creates process inefficiencies, data silos, and inconsistent experiences. What is required is a unified, single platform that encompasses all operations under one roof.
10. Limited control over storefront design and UX
Customizing the storefront to fit the brand concept or to maximize conversions often requires developer resources and prolonged deployment cycles. Such lags in A/B testing, campaign launch, and UX updates limit agility in a fast-paced environment.
Enter Shopify Plus: A game-changer for high-growth enterprises
Designed for simplicity, speed, and scale, Shopify Plus is the one-stop commerce platform that helps high-growth businesses address their changing needs. Here’s how it solves your eCommerce pain point:
1: Frictionless shopping & checkout
Shopify Plus provides a best-in-class, streamlined checkout experience with Shop Pay, relied upon by more than 130 million users across the world. This one-tap checkout is 4x as fast as standard alternatives, reducing cart abandonment rates by up to 28%. With the integration of the Shop App, merchants can maximize customer loyalty, enable real-time order tracking, and simplify the post-purchase process—all while converting on mobile and web.
2: Conversions & performance
Shopify Plus is built to perform. Black Friday and Cyber Monday were no different in their burdening of Shopify with:
- 145 billion requests and counting;
- $4.2 million in peak sales orders every minute;
- $9.3 billion in total BFCM sales.
These figures aren’t just stats—they’re proof that Shopify Plus delivers enterprise-grade speed, uptime (99.9%+), and scalability without needing third-party hosting or performance patches. Whether you’re launching a flash sale or handling global events, Shopify Plus ensures fast-loading storefronts, seamless checkouts, and zero downtime.
3: Integrated omnichannel commerce
Today’s businesses have a presence in many sales channels—online, offline, B2B, B2C, marketplaces, and social media. Shopify Plus brings them all together onto a single dashboard with real-time visibility of orders, inventory, customers, and fulfillment, enabling brands to provide consistent and connected experiences across touchpoints. POS, mobile app, and buy button support enable easy meeting of customers wherever they are shopping.
4: Boosting CLV & AOV
Shopify Plus helps you increase Customer Lifetime Value (CLV) and Average Order Value (AOV) through solutions like:
- Shop Pay Installments, which gives buyers flexible payment options that boost affordability and trust
- Shopify Flow, which enables automating upsell, cross-sell, and loyalty campaigns
- Shopify Audiences, the best tool for targeting lookalike audiences and driving better ROAS
These tools work together to help high-growth brands drive repeat purchases, increase basket size, and curate personalized engagement throughout the buyer journey.
5: Flexible architecture, integrations & ecosystem
Shopify Plus accommodates headless builds, custom storefronts, and extensive ERP, CRM, OMS, PIM, and more than 8,000 integrations. It’s designed for composability without compromising complexity. Shopify Plus provides full architectural flexibility with options for:
- Traditional (monolithic) storefront
- Headless commerce using Shopify’s Hydrogen + Oxygen framework
- Composable architecture, connecting APIs and best-of-breed tools into your stack
No matter if you need speed-to-market or sustained innovation, Shopify’s modular architecture lets you compose your commerce stack the way that best supports your business—with no vendor lock-in.
6: Powerful merchandising & product management
Schedule product launches, promotions, and content updates using no-code methods. Manage catalogs with ease, support multiple currencies, and localize experiences across 200+ markets.
Easily maintain large catalogs comprising thousands of SKUs, localized variants, and marketplace listings. Shopify Plus lets you schedule product drops, set up flash sales, update banners, swap themes, and publish campaigns ahead of time without developer support. Localized pricing, availability, and content across regions and currencies can also be managed.
7: Built-in automation
Shopify Flow helps merchants automate routine and critical business workflows. For example, tagging VIP customers, alerting low stock, managing fraud flags, or notifying CX teams about high-value orders are all automated without a line of code. These automations save time, minimize errors, and empower brands to react to real-time events instantaneously, keeping their operations lean and agile.
8: Unified retail operations with POS, BOPIS, and Endless Aisle
Shopify POS enables retail associates to view complete customer profiles, purchase history, loyalty status, and promotions. Inventory integration makes products available across all stores, while capabilities such as BOPIS and Endless Aisle facilitate flexible fulfillment options. This integration of physical and digital commerce enables businesses to provide seamless experiences and optimize in-store sales opportunities.
9: Integrated orders, inventory, gift cards, and discounts
No longer disjointed tools. Shopify Plus offers an unified dashboard to run orders, view inventory in real-time across warehouses and stores, send gift cards, and offer customized discounts. With all data centralized, your teams have end-to-end visibility and control to streamline operations and minimize fulfillment timelines.
10: Focus on commerce, not maintenance
Shopify Plus offers 99.9% uptime and above, 24/7 priority support, and automated infrastructure updates—all of which give you the important legroom needed to grow your brand and not fix your tech.
11: Innovation you can customize
The platform is infinitely flexible for brands that want to innovate at speed- from headless, API-first commerce to customizing backend logic using Shopify Functions.
12: Seamless integrations and scalable ecosystem
Robust integrations with ERP systems (SAP, NetSuite), CRM platforms (Salesforce, HubSpot), OMS, PIM, CDP, and WMS tools are provided by Shopify Plus. In addition, with access to over 8,000 pre-built apps and the extensibility of Shopify Functions, your business will be able to adapt and innovate quickly, whether integrating marketing automation or advanced fulfillment capabilities.
13: Advanced promotions, cross-sells, and upsell
Merchants can easily create and run advanced pricing rules, group several discounts together, implement volume-based pricing (in case of B2B), and leverage dynamic cross-sell/upsell flows, all without any custom development. With Shopify Plus, you can also measure promotions’ ROI as per customer segment, such as purchase behavior, location, sales channel, and more.
14: Codeless storefront customization for marketing agility
With Shopify’s drag-and-drop visual editor, marketers can refresh homepage banners, repurpose product grids, switch copy, or roll out seasonal themes—without involving developers. This keeps engineering teams free for high-value work and enables marketing teams to go live with campaigns more quickly.
15: Campaign & launch scheduling
Plan and execute global launches, seasonal sales, or limited-time offers using the built-in scheduling tools on Shopify. Get everything right and set up product releases, content updates, discount activations, and storefront changes ahead of time so that there are no manual errors when the pressure is on.
16: Enterprise-grade fraud protection
Enable Shopify Protect to effortlessly handle legitimate fraudulent chargebacks. Shopify would handle the paperwork and charge back the merchants, so zero-risk transactions are especially desirable in times of high-volume campaigns.
17: Infrastructure that just works to focus more on growth
Shopify Plus works on an auto-scaling cloud infrastructure with 99.99% uptime and 24/7 priority support. Enterprises need not worry about server maintenance, patches, or hosting but can redirect their technical resources toward CX, merchandising, and innovation instead.
18: Global selling & tax compliance made simple
Shopify Markets and Markets Pro make it easy to extend into more than 200 countries and provide localized experiences with multiple languages, prices in local currencies, tax calculations, and cross-border compliance. Shopify also acts as a Merchant of Record for you by taking care of VAT, duties, and legal risks in international regions.
19: Lowest total cost of ownership (TCO)
Compared with traditional enterprise platforms that require continuing custom development, licenses, middleware, and hosting, Shopify Plus brings a dramatically lower TCO: an inclusive pricing schedule, speedier deployment, and less developer involvement translate to better value sooner for enterprises without budget-busting.
20: Unified customer view for true omnichannel engagement
When combined with a 360° customer view by integrating data from all relevant touchpoints directly- web, mobile, social, experience at the POS, Shopify Plus attains power segmentation and enables personalization and loyalty offers as well as real-time marketing strategies that increase retention and engagement across channels.
21: Payment flexibility with Shopify’s native ecosystem
Centralizing the payables capability to customers either in cash, credit cards, debit cards, digital wallets, BNPL, and region-specific modes across 133 currencies they’re willing to use. Real-time tracking, consolidated reports, quicker payouts, and fraud detection in Shopify Payments within your Shopify admin. It can be coupled with Shopify Balance as a means of managing funds and cashback or Shopify Capital for fast financing of business.
Why should high-growth enterprises switch to Shopify Plus?
Unarguably, the proposition is very simple:
- World-class checkout to better conversion rates
- Cost-effective for the “big sellers” with a known pricing model
- Quick and low/no-code deployability
- Standing in support of B2B and DTC models, clearly not standoffish
- Robust global performance reliability across geographical borders
- With built-in tools and partner support, faster time to market is possible
- Reduced TCO compared to enterprise platforms of the traditional variety
How should a high-growth brand switch to Shopify Plus?
The migration process starts with:
- Audit existing platform, tech stack, and growth blockers
- Define commerce goals, be it B2B, retail, DTC, or a blended approach
- Pick key integrations and legacy systems
- Worked along with Shopify Plus partners to map out a custom migration strategy
- Take advantage of Shopify’s enterprise onboarding, technical consulting, and support
With a certified Shopify Plus development agency like Ranosys, this transition is seamless, secure, and scalable.
Choosing the right Shopify Plus Partner for your growth
Selecting the proper Shopify Plus eCommerce agency is a vital part of ensuring the success of your migration or custom build. Here is what to look for:
- Proven experience as Shopify Plus Partners
- Strong portfolio in Shopify Plus development services
- Expertise in Shopify Plus Integration and Shopify Plus Migration
- Availability of Shopify Plus developers and Shopify Plus consultants
- Ability to provide customized Shopify Plus development services according to your business needs
- Post-launch support and maintenance for Shopify Plus
Ranosys ticks all these boxes and much more. It is a globally trusted Shopify-certified partner.
Ready to accelerate growth? Let Shopify Plus & Ranosys take you there
For high-growth enterprises looking to break down the barriers such as performance limitations, new market entry, and, most importantly, unforgettable customer experiences, it is this platform that you need to build your big ideas with: scale, speed, and success.
When you partner with Ranosys, a globally recognized Shopify Plus development company and trusted Shopify Plus partner, you gain more than just a service provider—you gain a strategic ally in your growth journey.
Whether you want to:
- Migrate without downtime from a legacy system to one
- Create a store with high conversions in DTC or B2B
- Create a seamless commerce journey across retail, digital, and mobile
- Or personalize it using great integrations and automation
We have a whole team of certified Shopify Plus developers, consultants, and eCommerce solutions architects who can tune into your vision and make it happen as a revenue-generating reality.
